Search is no longer just about ranking — it's about being found, cited, and understood correctly across an increasingly fragmented landscape of search engines, AI assistants, and generative answer engines. This work covers traditional SEO alongside emerging AEO and GEO strategy: structuring content and information architecture so it performs not only in search results, but in the AI-generated answers now standing between brands and their audiences. The focus throughout is the same — visibility that's earned through structure and clarity, not gamed.