Event Branding Explorations

Testing creative directions for a tech user conference

Unite is Inside Real Estate’s annual user conference, and every year it needs a complete identity built from scratch: website, signage, swag, keynote assets, all of it. Before anything ships, I explore. This page collects those proofs of concept. Some were chosen, some weren’t, and all of them were a way to find out how far a direction could go before it stopped feeling like Unite.

  • Design Director, Art Director, Event Designer

    • Stakeholder Presentations

    • Conference website experience

    • Event app assets

    • Environmental signage

    • Attendee swag (apparel, totes, badges, etc.)

    • Digital presentations and A/V assets

    • Social media and promotional materials

    • "Convince Your Boss" attendee toolkit — a concept I pitched for Unite 2025 that has since become a standing part of the event marketing strategy

This Is Unite: A tech-forward, Y2K-influenced direction.

The theme celebrated the success, knowledge-sharing, and connections that happen at Unite every year. I pushed the identity somewhere more futuristic than anything we’d done before.

The system was built on repeatable patterns, so low-res imagery became a deliberate signature instead of a limitation. A bold Y2K influence, and a break from our usual palette, made the brand more playful.

I explored several directions for typography and headshot treatment, testing where the system stopped feeling like Unite. Although we didn’t move forward with this design, it was an adventure to step outside my comfort zone and try something new.

Boundless: A vibrant and refreshing take on Spring.

“Boundless” is built around how we see our future. The identity is open and expansive: a cool blue-to-green gradient palette, alpine landscape photography, and plenty of room to breathe.

The system has two anchors. A chunky, dimensional wordmark carries across everything from the keynote screen to a water bottle. A modular icon set, six simple geometric marks, gives each surface its own pattern without changing the brand.

Vertical stripes overlay the photography to add rhythm and keep it from reading as stock imagery. The result is a flexible kit that works on a stage, a badge, and a tote.

A Note from Bridget Bauer, Marketing Events Manager

“Every year we partner on the branding & creative assets for our annual user conference & I'm always impressed by how thoughtfully she approaches the work. She looks beyond the obvious deliverables & considers every opportunity to extend the brand experience.”