Unite 2026 — Trail to Tomorrow

Unite is Inside Real Estate's annual user conference, bringing together the full community of real estate professionals who use their software platform. What began in 2012 as a grassroots gathering of 100 customers has grown organically into a full-scale national conference over 14 years — a 10x increase in attendee growth.

For 2026, the theme was Trail to Tomorrow — centered on the AI innovation Inside Real Estate is bringing to market across its product portfolio, and how those tools strengthen the relationship between real estate agents and their consumers.

  • Design Director, UI/UX Designer, Event Designer, Art Director

  • Experiential / Event Branding / Web Design / UX

    • Conference website experience

    • Event app assets

    • Environmental signage

    • Attendee swag (apparel, totes, badges, etc.)

    • Digital presentations and A/V assets

    • Social media and promotional materials

    • "Convince Your Boss" attendee toolkit — a concept I pitched for Unite 2025 that has since become a standing part of the event marketing strategy

  • Erinn Farley | VP, Creative Director

    Marla Tipton | Design Director

    Keith Hille | Senior Designer (Contractor)

    Joanna Bjur | Sr. Manager of Content & Comms

    Mariah Thompson | Comms & Content Strategy

    Matthew Graves | Senior Video Editor

    Jacob Vig | Full Stack Developer

    Michael Nyffeler | Photography

83%

Retention Rate

4.8/5

Attendee Rating

The Challenge

Every year, Unite requires a complete visual identity built from scratch — event branding that shows up consistently across every surface: print, signage, swag, digital presentations, and assets for executive keynotes. The 2026 edition carried added weight: it had to translate a forward-looking message about AI and technology into a warm, human experience for a real estate audience that values trust and connection.

The Results

Unite 2026 delivered an average 4.8 out of 5 star attendee rating across brand, customer delight, and overall experience.

Inside Real Estate maintains an 83% customer retention rate — a metric that reflects the deeper purpose of Unite: not just a conference, but an annual investment in the community that keeps the platform's 440,000+ users connected to each other and the brand.