Unite 2026 — Trail to Tomorrow

Crafting the experience for an iconic real estate conference.

Unite is Inside Real Estate's annual user conference, bringing together the full community of real estate professionals who use their software platform. What began in 2012 as a grassroots gathering of 100 customers has grown organically into a full-scale national conference over 14 years — a 10x increase in attendee growth.

For 2026, the theme was Trail to Tomorrow — centered on the AI innovation Inside Real Estate is bringing to market across its product portfolio, and how those tools strengthen the relationship between real estate agents and their consumers.

  • Design Director, UI/UX Designer, Event Designer, Art Director

    • Conference website experience

    • Event app assets

    • Environmental signage

    • Attendee swag (apparel, totes, badges, etc.)

    • Digital presentations and A/V assets

    • Social media and promotional materials

    • "Convince Your Boss" attendee toolkit — a concept I pitched for Unite 2025 that has since become a standing part of the event marketing strategy

  • Erinn Farley | VP, Creative Director

    Marla Tipton | Design Director

    Keith Hille | Senior Designer (Contractor)

    Joanna Bjur | Sr. Manager of Content & Comms

    Mariah Thompson | Comms & Content Strategy

    Matthew Graves | Senior Video Editor

    Jacob Vig | Full Stack Developer

    Michael Nyffeler | Photography

83%

Retention Rate

4.8/5

Attendee Rating

Every year, Unite requires a complete visual identity built from scratch — event branding that shows up consistently across every surface: print, signage, swag, digital presentations, and assets for executive keynotes. The 2026 edition carried added weight: it had to translate a forward-looking message about AI and technology into a warm, human experience for a real estate audience that values trust and connection.

The Challenge

The Results

Unite 2026 delivered an average 4.8 out of 5 star attendee rating across brand, customer delight, and overall experience.

Inside Real Estate maintains an 83% customer retention rate — a metric that reflects the deeper purpose of Unite: not just a conference, but an annual investment in the community that keeps the platform's 440,000+ users connected to each other and the brand.