South Carolina
Theatre Association
Website overhaul and Practitioner Directory relaunch
SCTA connects theatre-makers across South Carolina, from youth programs to professional companies. Its website brings together membership, events, a statewide theatre map, and a directory of the state’s actors, designers, directors, and technicians. The goal was to bring the whole site into one consistent system and relaunch the directory in time for the annual convention.
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South Carolina Theatre Association (nonprofit)
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Designer, UX lead, and project manager (freelance)
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Squarespace, MemberSpace, Community Box
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Stakeholder Presentations
Website, Memberspace Overhaul
A visual system rooted in SCTA’s brand.
I extended SCTA’s division colors into a geometric tile language inspired by set design and architectural detail. In order to ground these bright colors, we selected white, blue, and charcoal.
Each division (Theatre for Youth, High School, Colleges & Universities, Community, and Professional/Producing) carries its own color through the site, which helps visitors find their place quickly.
Practitioner Directory
The directory is one of SCTA’s most valuable member benefits, so it got the most attention. Profile details are members-only, which makes the directory both a resource and a reason to join. Browsing and search were reorganized around how people look for collaborators, and the existing theatre map was integrated into the new experience.