👋 I'm Brianda — I build the systems that make great brands impossible to get wrong.
Growing up between two cultures taught me to read a room, listen first, and hold multiple perspectives without losing the thread — the same conditions that make creative teams thrive.
Off the clock, I'm tracking design trends, making digital collages, and tending a tropical plant collection that has become a genuine commitment. Current obsessions: the plant community's surprisingly real macroeconomics, whatever Pantone just declared, and the latest cozy game.
Education
BFA in Visual Communication — Graphic Design with a minor in Art History
May 2014 - Winthrop University
Experience
Design Director at Inside Real Estate
August 2024 — Present — Charlotte, NC (Remote)
Leading design strategy across the BoldTrail ecosystem — brand, web, and marketing. Designed and launched boldtrail.com, then established a cross-functional optimization program: running meetings, assigning tasks, and managing stakeholder alignment. Driving ongoing SEO/AEO strategy and contributing to creative direction across campaigns, collateral, and sales enablement — all rooted in the BoldTrail brand system I helped build from the ground up.
Senior Designer at BoomTown
June 2020 — August 2024 — Remote
Collaborated with an in-house team consisting of a video producer, web developer, writers, and designers to deliver strategic visual concepts that solve for business objectives, all while defining and upholding brand standards. I crafted wireframes, mockups, and mood boards to represent my ideas, and presented them to project stakeholders. I also assisted in the testing/QA of new website changes, optimize file organization structure for all team files and brand collateral, and communicated with external vendors to drive toward in-hand dates set by stakeholders.
Designer at BoomTown
November 2015 — June 2020 — Charleston, SC
As a designer on the brand team, I was responsible for creating a wide range of print and web materials. My portfolio encompasses event booths, social media graphics, print advertisements, slide decks, wireframes, mockups, HTML emails, and other related assets. I actively collaborated with diverse teams across the company to ensure the delivery of client-facing materials that maintain a cohesive brand identity.
Design Intern at BoomTown
May 2015 — November 2015 — Charleston, SC
Collaborated with the design team to develop marketing materials for both internal teams and external real estate conferences. Edited photography, set up large-format files for print, and created templates for collateral, such as brochures, one-sheets, and eBooks.
Designer - DiGiorgio Student Union
May 2013 — May 2014 — Rock Hill, SC
Creative Director Intern - Tattoo Projects
July 2013 — August 2013 — Charlotte, NC
Freelance Designer - Various Companies
2009 — Present — Columbia, Greenville, SC/Remote