Unite 2026 — Trail to Tomorrow
Unite is Inside Real Estate's annual user conference, bringing together the full community of real estate professionals who use their software platform. What began in 2012 as a grassroots gathering of 100 customers has grown organically into a full-scale national conference over 14 years — a 10x increase in attendee growth.
For 2026, the theme was Trail to Tomorrow — centered on the AI innovation Inside Real Estate is bringing to market across its product portfolio, and how those tools strengthen the relationship between real estate agents and their consumers.
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Design Director
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Experiential / Event Branding / Web Design / UX
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Conference website experience
Event app assets
Environmental signage
Attendee swag (apparel, totes, badges, etc.)
Digital presentations and A/V assets
Social media and promotional materials
"Convince Your Boss" attendee toolkit — a concept I pitched for Unite 2025 that has since become a standing part of the event marketing strategy
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Erinn Farley | VP, Creative Director
Marla Tipton | Design Director
Keith Hille | Senior Designer (Contractor)
Joanna Bjur | Sr. Manager of Content & Comms
Mariah Thompson | Comms & Content Strategy
Matthew Graves | Senior Video Editor
Jacob Vig | Full Stack Developer
Michael Nyffeler | Photography
4.8/5
Attendee Rating
83%
Retention Rate
The Challenge
Every year, Unite requires a complete visual identity built from scratch — event branding that shows up consistently across every surface: print, signage, swag, digital presentations, and assets for executive keynotes. The 2026 edition carried added weight: it had to translate a forward-looking message about AI and technology into a warm, human experience for a real estate audience that values trust and connection.
The Results
Unite 2026 delivered an average 4.8 out of 5 star attendee rating across brand, customer delight, and overall experience.
Inside Real Estate maintains an 83% customer retention rate — a metric that reflects the deeper purpose of Unite: not just a conference, but an annual investment in the community that keeps the platform's 440,000+ users connected to each other and the brand.
